Regional Director - East Africa
Alexander is the Regional Director for the East Africa region of Montgomery. Joining Montgomery in 2012, Alexander started off by working across the different businesses across the group. Starting at Fresh Montgomery on Hotelympia and then with a short stint in Lagos over IFSEC West Africa, he then worked for Montgomery Libya for Oil & Gas and Infrastructure Libya. Following those shows Alexander worked on the international side of new business, helping research new launch shows and developing Propak West Africa’s first edition. Following this, he set up the East African side of the business by forming a JV partnership with locally based ECO Ltd. This started with the launch of Hostex East Africa followed by Propak East Africa that were run and were received extremely well in 2014. Following editions of these exhibitions ran along with new launches such as Securexpo East Africa along with others in the wider East African region. Prior to Montgomery, Alexander worked for Brand Events in London for two and a half years across some of their consumer shows. This involved working across all aspects of the Top Gear Live events worldwide and then Sales on Taste Festivals.